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We’re still in a seller’s market, but that doesn’t mean your home is guaranteed to easily sell.1 If you want to maximize your sale price, it’s still important to prepare your home before putting it on the market.

Start by connecting with a real estate agent as soon as possible. Having the eyes and ears of an insightful real estate professional on your side can help you boost your home’s appeal to buyers. What’s more, beginning the preparation process early allows you to tackle repairs and upgrades that can increase your property’s value.

Use the checklist below to figure out what other tasks you should complete in the months leading up to listing your home. While everyone’s situation is unique, these guidelines will help you make sure you’re ready to sell when the time is right. Of course, you can always call us if you’re not sure where to start or what to tackle first. We can help customize a plan that works for you.


AS SOON AS YOU THINK OF SELLING

Some home sellers want to plan their future move far in advance, while others will be required to pack up on very short notice. Whatever your circumstances, these first steps will help assure you’ll be ahead of the listing game.

Contact Your Real Estate Agent

We go the extra mile when it comes to servicing our clients, and that includes a series of complimentary, pre-listing consultations to help you prepare your home for the market.

Some sellers make the mistake of waiting until they are ready to list their home to contact a real estate agent. But we’ve found that the earlier we’re brought into the process, the better the result. That often means a faster sale—and more money in your pocket after closing.

We know what buyers want in today’s market, and we can help devise a plan to maximize your property’s appeal. We can also connect you with our trusted network of contractors, vendors, and service professionals, so you’ll be sure to get the VIP treatment. This network of support can alleviate stress and help ensure you get everything done in the weeks or months leading up to listing.

Address Major Issues and Upgrades

In most cases, you won’t need to make any major renovations before you list. But if you’re selling an older home, or if you have any doubt about its condition, it’s best to get us involved as soon as possible so we can help you assess any necessary repairs.

In some instances, we may recommend a pre-listing inspection. Although it's less common in a seller's market, a pre-listing inspection can help you avoid potential surprises down the road. We can discuss the pros and cons during our initial meeting.

This is the time to address major structural, systems, or cosmetic issues that could hurt the sale of your home down the line. For example, problems with the frame, foundation, or roof are likely to be flagged on an inspection report. Issues with the HVAC system, electrical wiring, or plumbing may cause the home to be unsafe. And sometimes outdated or unpopular design features can limit a home’s sales potential.

Remember, when you’re dealing with major repairs or renovations, it’s best to give yourself as much time as possible. Given rampant labor and material shortages, starting right away can help you avoid costly delays.2 Contact us so we can guide you on the updates that are worth your time and investment.


1 MONTH (OR MORE) BEFORE YOU LIST


Once any large-scale renovations have been addressed, you can turn your attention to the more minor updates that still play a major role in how buyers perceive your home.

Make Minor Repairs

Look for any unaddressed maintenance or repair issues, such as water spots, pest activity, and rotten siding. This is the time to take care of those small annoyances like squeaky hinges, sticking doors, and leaky faucets, too.

Many of these issues can be handled by going the DIY route and using a few simple tools. Tackle the ones you can and be sure to call a professional for the ones you’re not comfortable doing yourself. We can refer you to local service providers who can help.

Remember that it’s easy to overlook these small issues because you live with them. When you work with us, you get a fresh set of eyes on your home—so you don’t miss any important repairs that could make a big difference to buyers.

Refresh Your Design

This is a great time to think about some simple design updates that can make a significant impression on buyers. For example, a fresh coat of paint is an easy and affordable way to spruce up your home. One survey found that interior paint offered a 107% return on investment.3 For broad appeal, opt for warm, neutral colors.

And never underestimate the importance of good curb appeal. Homes with good curb appeal sell for 7% more, on average, than similar homes with an “uninviting exterior.”4 If weather permits, lay fresh sod where needed, plant colorful flowers, and add some new mulch to your beds.

Even just repositioning your furniture can make a huge difference to buyers. A survey by the Real Estate Staging Association found that staged homes sold faster, and 73% sold over list price.5 We can refer you to a local stager or offer our insights and suggestions if you prefer the DIY route.

Declutter and Depersonalize


Doing a little bit of decluttering every day is a lot easier than trying to take care of it all at once right before your home hits the market. A simple strategy is to do this one room at a time, working your way through each space whenever you have a bit of free time.

Start by donating or discarding items that you no longer want or need. Then pack up any seasonal items, family photos, and personal collections you can live without for the next few weeks. Bonus: This will give you a head start on packing for your move!


1 WEEK BEFORE YOU GO TO MARKET

With just one week before your home is available for sale, all major items should be crossed off your to-do list. Now it’s time to focus on the small details that will really make your home shine. Here are a few key areas to focus on during this last week.

Check-In With Your Agent

We’ll connect again to make sure we’re aligned on the listing price, marketing plan, and any remaining prep. We will be there every step of the way, ensuring you’re fully prepared to maximize the sale of your home.

Tidy Your Exterior

You’ve already done the major landscaping—now it’s time to tackle the last few details. Make sure your lawn is freshly mowed, hedges are trimmed, and flower beds are weeded.

In addition, now is the time to clean your home’s exterior if you haven’t already. Power wash your siding, empty the gutters, and wash all your windows and screens.

Deep Clean Your Interior


Your house should be deep cleaned before listing, including a thorough deodorizing of the home’s interior and steam cleaning for all carpets. Consider hiring a professional cleaning company to ensure the space smells and looks as fresh as possible.

In addition to cleaning, take some time to tidy up. Buyers will look inside your closets, pantries, and cabinets, so make sure they are neat and organized. Small appliances and toiletries should be cleared off the countertops.


DAY OF SHOWING

Now you’re all set to go and there are just a few small things you need to handle on the day of showings or open houses. Do a final walk-through and take care of these finishing touches to give potential buyers the best possible impression.

Pre-Showing Prep

Happy and comfortable buyers are more likely to submit offers! Make them feel at home by adjusting the thermostat to a comfortable temperature. Open any blinds and curtains throughout the house, and turn on all lights so buyers can see all the potential in your home.

Then tidy up by vacuuming and sweeping floors, emptying (or hiding) trash cans, and wiping down countertops. In the bathrooms, close toilet lids and hang clean hand towels.

Don’t forget to secure firearms, jewelry, sensitive documents, prescription medications, and any other items of value in a safe or store them off-site.

Finally, it’s best to have pets out of the house during showings. If possible, you should also remove evidence of pets (litter box, dog beds, etc.), which can be a turn-off for some buyers.


DON’T WAIT TO PREP YOUR HOME FOR SELLING

If you want to get top dollar for your home, don’t put it on the market before it’s ready. The right preparation can make all the difference when it comes to maximizing the offers you get. The upgrades and changes you need to make will depend upon your home’s condition, so don’t wait to speak with an agent.

Call our team if you’re thinking about selling your home, even if you’re not sure when. It’s never too early to seek the guidance of your real estate agent and start preparing your home to sell.




Sources:
1.     Fortune -
https://fortune.com/2022/02/08/should-i-buy-house-sellers-market-housing-real-estate-fannie-mae/
2.     Forbes -
https://www.forbes.com/advisor/home-improvement/labor-materials-shortage-impacts-renovations/
3.     PR Web -
https://www.prweb.com/releases/2012-homegain/home-improvement-survey/prweb9433460.htm
4.     Realtor Magazine -
https://magazine.realtor/daily-news/2020/01/27/how-much-does-curb-appeal-affect-home-value
5.     Real Estate Staging Association -
https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548

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What our clients are saying  

Roman is a highly experienced, professional, transparent, and reliable individual. He helped my wife and I through a very difficult transaction and never gave up on meeting our deadlines. He is an excellent negotiator with a very personalized touch. Highly recommended!

 

~ Slava

Roman, Liana, and the team successfully guided us to our first home purchase. It was a great experience - they are attentive, thoughtful, hard working and always had our interests in mind, while navigating our concerns as first time home buyers. We highly recommend Parkway and we look forward to many years of working with the firm.

 

~ Michael

Roman made buying our first home less stressful by walking us through the process, preparing us for all possibilities, and being by our side. Not only did he negotiate an amazing price (under ask), but he also got us a sizable amount of credits for issues he found in the house. He's a great guy and will have your best interest at heart. 2 thumbs, 5 stars!

 

~ Lawrence

Roman, Liana, and the team successfully guided us to our first home purchase. It was a great experience - they are attentive, thoughtful, hard working and always had our interests in mind. We highly recommend Parkway and we look forward to many years of working with the firm.

 

~ Allison

Roman Shersher at Parkway Estate Properties recently represented us in purchasing a home in LA and did a superb job. With his professional and quality help, we were able to close escrow swiftly and smoothly. He was on top of all the necessary items and procedures every step the way. He even went above and beyond to ensure the move into our new home was done properly. We highly recommend Parkway Estate Properties for anyone who’s looking to buy or sell a home knowing that you would receive the best services from them as we did.

 

~ Angela

Roman was instrumental in us finding and moving into our new home. He did everything in his power to ensure a smooth transition for us, even going above and beyond to arrange a moving service for me. Roman & Liana also helped arrange a plumber/handyman to help fix some minor things before we moved in. He made sure we felt comfortable with every aspect of the house before moving forward, constantly giving us updates as we navigated many things remotely post-COVID. Would highly recommend Roman Shersher and Parkway Estate Properties for your next property purchase! Thank you, Roman & Liana!

 

~ Elise

My husband and I just bought our first home thanks to Roman, Liana, and their team at Parkway Estate Properties. They made the whole process very smooth and truly took care of us. We couldn't be more grateful for how professional they were, trustworthy, personable and went above and beyond. They are a great team who we highly recommend to anyone buying or selling their home!

 

~ Anna

Working with Roman and the Parkway Estate team has been a delightful experience! Roman’s responsiveness, organization, and professionalism throughout the selling process showed me I made the right decision hiring him as my Realtor. I had a unique situation and needed to sell as quickly as possible. He worked with me and my timelines and got multiple offers within a week of listing my property using his incredible marketing tactics to get an offer accepted well-above our asking price! I would recommend Roman and the entire Parkway Estate team to anyone looking to sell their home.

 

~ D

Roman is one of the best brokers I have had the pleasure working with on both commercial and residential transactions. He is respectful, focused, intelligent, tactile, honest, and, most importantly, trustworthy. As his client, you will always feel like you are the priority. I would recommend him to both novice and sophisticated buyers/sellers alike. After working with Roman, working with others will be a difficult and uncomfortable experience.

 

~ Jonathan

Roman was great. We looked for a property for many months and couldn’t find what we wanted or get it accepted once we did. Roman not only beat out another offer but got us $40k off the list price and all the necessary repairs covered fully by the seller!

 

~ Fred

After dealing with a ton of brokers/agents trying to find my dream home for over a year, Roman stepped up to the plate and found me a perfect home within 30 days. He is persistent and follows up daily, while maintaining a professional demeanor. He is also a hell of a negotiator and gets the job done at the price you want. Highly recommend and will definitely use in any future real estate deals.

 

~ Jeff

Roman was our agent who sold our old house and helped us buy a new one. Our experience was unbelievably great, he is a very loyal professional, honest and very fair. He fights for you, and doesn't pressure you into making any moves that you are not comfortable with. Technology made life so easy for us to be able to just sign over the phone without any problems. He will definitely be our agent if we would want to make any kind of move in the future. He is trustworthy and take his business seriously I really appreciated his hard work

 

~ Tammy

Roman was sought for his house flipping expertise. Our house required work thus someone familiar with rehab projects was a big plus. From start he explained the pros and cons of various approaches to consider making the decision process easily comprehensible. Where he really shined was in escrow. He brought in multiple buyers and finessed a sweetheart close. Roman is a true professional with integrity.

 

~ Alex

It has been a wonderful experience working with Roman. I found him business-like, cordial, flexible, knowledgeable, and FUN! He was very reliable and I’m pleased indeed with him. A sincere person he is.

 

~ Gerry

I would recommend my friends and strangers that are going through difficult times with their housing problems to talk to Roman, he can help you work it out!

 

~ Oscar

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