• Can You Really Trust Online Home Estimates? ,Roman & Liana Shersher

    Can You Really Trust Online Home Estimates?

    For millions of homeowners, checking their Zillow Zestimate has become as routine as checking a stock portfolio—a quick hit of seeing your home's estimated value, right at your fingertips. With 178 million monthly users and over 100 million homes covered, the platform's instant, free, and convenien

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  • How to Spot Real Estate Scams (and Protect Your Investment),Roman & Liana Shersher

    How to Spot Real Estate Scams (and Protect Your Investment)

    Real estate scams are targeting more victims than ever before, and they're becoming increasingly sophisticated. Nearly 10,000 Americans fell victim to real estate fraud in 2024, losing over $173 million according to FBI reports.   Even more concerning, about one in four home buyers or sellers en

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  • What Makes a Great Long-Term Rental Property? A Checklist for Smart Investors,Roman & Liana Shersher

    What Makes a Great Long-Term Rental Property? A Checklist for Smart Investors

    Real estate continues to dominate as America's favorite long-term investment strategy. For the 12th consecutive year, 37% of Americans consider real estate the top investment choice—nearly doubling stocks at just 16%.1 This isn't just sentiment; investors are putting their money where their belie

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